I’m a User-Driven Experience Designer and Product Strategist with both consumer and enterprise product experience in Big Data, Mobile and Consumer Products. Being part of the early team at various startups, I have experience working as the first and sole designer, and with bigger design & engineering teams.



Lead UX Designer @ Arimo, Inc (Formerly Adatao, Inc.)          Feb 2015 - Present

Joined as the first Designer and worked closely with Product Managers, other UX/UI Designers, Backend and Frontend Engineers, Engineering Architects, Data Scientists, Business Users to deliver product requirements. Started as a UX Designer early 2015, became a Senior UX Designer in 2016, currently the Lead UX Designer.

  • Lead Designer for various company products:

    • Arimo Model Manager: simple & clean UI for Data Scientists and Advanced Analysts to manage Model Lifecycle. Deployed and used by Fortune 150 Company

    • Visual Distributed Data Frame: tool for extracting and visualizing data from any online D3 charts. Patented and presented in Strata+Hadoop World San Jose 2016

    • SmartQuery: a natural language query box that answers data questions with visualizations. Patented and presented in Strata+Hadoop World Singapore 2015.

  • Defining product strategy and features through primary user research, competitor analysis, stakeholder requirement gathering, business canvas development, etc.

  • Responsible of end-to-end product development from researching user needs, mental models, journey maps, to creating sketches, wireframes, mockups, to pixel-perfect UI mockups and prototypes

  • Led a team of Engineers to develop Visual Distributed Data Frame; responsible for problem identification, driving product deadlines, JIRA creation and management


Freelance UX Designer & Strategist @ 10Xelerator (          Aug 2013 - Dec 2013

  • Identifying product experience strategy for the mobile version of the web platform through competitor analysis, user problem and opportunity workflow analysis, brand analysis, user interviews

  • Designing mobile app through researching user mental models, sketches, wireframes, pixel-perfect UI, interactive mockups


Casual Junior Research Assistant Design Incubation Centre          Mar 2012 - Jun 2012

  • Developing experimental forward-thinking research projects such as smart walking cane, interactive storytelling iPad app for kids, etc.

  • Collaboration with hardware and software Engineers from Keio-NUS CUTE (Connective Ubiquitous Technology for Embodiments) center

  • Responsible for Generative Research, Lo/Hi fidelity UI mockups and physical products, 3D CAD Modelling, Product Design


Freelance Industrial Designer @ STUCK          Dec 2011 - Feb 2012

  • Worked with clients from various industries: Pearlie White, Roku, Tinke

  • Responsible for UI and Industrial Product Design: Brainstorming and ideation, Market trend and consumer preference research, Sketching and Illustrating, Project Exploration and development, Foam Modelling, 3D CAD and Adobe Illustrator rendering



Lean User-Centered design and research processes

including primary user research, persona development, user stories analysis, concept design, storyboarding, sketches, wireframes, mockups, user flows, flow charts, low/high fidelity prototypes, mobile application design, web application design, user testing and validation, pixel-perfect UI designing, usability testing, etc.

Project Management

Led engineering and design teams in product execution: gathering product requirements, driving product deadlines, JIRA creation and management, etc.

Product Strategy and Thinking

Using design thinking methods such as competitor analysis, SWOT analysis, stakeholder & customer interviews to identify product opportunities, develop product experience strategies, test and validate product hypotheses, etc.



Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.), Sketch, InVision, Axure RP, Keynote



The Ohio State University        Aug 2012 - Dec 2014

Masters of Fine Arts in Design Research and Development

National University of Singapore          Aug 2007 - May 2011

Bachelors of Arts (Honors) Industrial Design

Technische Universiteit Eindhoven, Eindhoven; The Netherlands          Jan 2010 - Jun 2010

Student Exchange Program



Collaborator of Talk “Visualization as Data and Data as Visualization: Building Insights in a Dataflow World”

  • Strata+Hadoop World @ San Jose 2016

Speaker of Talk “How to tell compelling data stories: Why stories are still important in a data-driven world”

  • Strata+Hadoop World @ Singapore 2015

Author of “An Approach to Design with People who have Disabilities”

  • Poster Presenter @ HCI International 2013

  • Recipient of OSU Arts & Humanities Graduate Research Small Grant

Bachelor Honor’s Thesis Project: Blindspot

  • Grand Prix Winner NetExplo Award 2012 (Paris)

  • 1st Runner up James Dyson Award 2011

  • Recipient NUS Entrepreneurship Practicum Grant

Master’s Thesis Project

  • “Designers as Entrepreneurs: An Investigation on Why Startups Need Design and Design Need Startups”

Author & Speaker “Do Robots Roll or Run?”

  • International Conference on Social Robotics 2010


  • Associateship @ The Ohio State University, Department of Design since 2012

  • Dean’s List @ National University of Singapore, Industrial Design in 2010 Semester 1