Selene is a UX designer and product strategist with a product design background. She is currently based in San Francisco Bay Area, working for a Behavioral A.I. Enterprise Software Startup.
Selene joined Arimo, Inc. in 2015 as the first designer, and was working on Modern Business Intelligence Enterprise Software. She represented the company to speak at Strata + Hadoop World Singapore in 2015 for her talk: "How to tell compelling data stories: Why stories are still important in a data-driven world", which attained 4.11/5 ratings. During her time there, she contributed to technology patents at the company. In 2016, she became the Lead UX Designer, leading Behavioral A.I. Software effort at the company.
Where it all began
In 2007, Selene started her undergraduate study of Industrial Design at National University of Singapore (NUS). During her time there, she made it into the Dean's List and was awarded the Practicum Entrepreneurship Grant from the University to develop her final year thesis project. She has also assisted Ohio State University Professor R.B. Stone, who was then a visiting Professor to NUS, in one of his research presentations and her contributions was mentioned at his talk "Stop Watching and Start Experiencing: Web Enabled TV" at UX Week 2011 (San Francisco).
Selene attended Eindhoven University of Technology (TU/e) in 2010 for an overseas student exchange semester. During the semester, she worked with TU/e research professor Christoph Bartneck on a research about social robots. She co-authored the research paper and presented it at the International Conference on Social Robotics 2010 held in Singapore.
After her graduation in 2011, her final year project, Blindspot, attained International Finalist Award for James Dyson Award 2011, which incidentally makes her the first Singaporean to achieve the award. Additionally, the project received the Netexplo Award 2012, being identified out of 100 over projects as the top 10 most promising uses of digital technology. The project was also presented at The App Fest 2012 held in Madrid, and at HCI International 2013 in Las Vegas.
Selene graduated from The Ohio State University with an MFA in Design Research and Development in 2014. During her time there, she was teaching "Design Fundamentals " and "Visual Principles" to freshman design majors, "Design Concepts for Non-Majors" for design minors, and "Design Media I: Storytelling for Designers" for sophomores design majors. She also worked with various startups at 10Xelerator, where she gained her interest working in an agile environment.