Experience
Manager, Product Design, Consumer Growth @ LinkedIn
Oct 2020 - Present
I lead design teams in consumer growth, covering the following areas:
1) Guest experience: Represents the front door experience of LinkedIn, covering pre-login/signup experience of LinkedIn, SEO, and App activations. We are responsible for improving discoverability of LinkedIn and Guest to Member conversion.
2) Infrequent Members: This segment has not found LinkedIn valuable enough to visit frequently, and we look at creating brand new value/experiences and expanding current value props to these members to better onboard, retain, and resurrect them.
3) International Markets: Team has identified 6 core anchor markets to drive better market penetration. Effort includes everything across local market research, brand marketing, creating new value/experiences, and fixing foundational gaps in product.
4) Firstline Workers: the venture segment of LinkedIn. The team functions like a startup to create new unique value for this segment to find competitive advantage and product market fit.
5) Segments Experimentation Platform: The best experience for the segments mentioned above is to have customized experiences that resonates with the segment. This internal platform allows for codeless experiment across segments, to customize features/experiences per segment at scale.
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Staff Product Designer @ LinkedIn
Jul 2017 - Oct 2020
Joined as Senior Designer in Jul 2020, became a Staff Designer in Sep 2019. Key contributions:
1) Low-Income and First-gen College Youth Segment: A venture segment of LinkedIn that operates like a Startup. Designing Consumer LinkedIn to create economic opportunities for these youths by connecting professionals who’s open to help.
2) Segments Experimentation Platform: The best experience for the specific segments of members is to have customized experiences that resonates with the segment. This internal platform allows for codeless experiment across segments, to customize features/experiences per segment at scale.
3) Data Analytics & Machine Learning Apps: Using AI to detect anomaly in metrics and providing tools to understand potential root causes. Responsible to improve mean time to detect and mean time to resolve.
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Lead Designer & Product Manager, Arimo (Data Analytics Startup)
Feb 2015 - Jun 2017
Joined as the first Designer early 2015, became a Senior UX Designer in 2016, and became the Lead UX Designer & Product Manager in 2017. Key contributions:
1) Product Manager and Designer for Visual Distributed Data Frame (vDDF) (Patented): a new way of converting D3 charts online into interactive charts. Led a team of Engineers to develop vDDF; responsible for problem identification, driving product deadlines, JIRA creation and management. Presented in Strata+Hadoop San Jose 2016.
2) Arimo's flagship patented technology SmartQuery: using Natural Language for descriptive and predictive data analysis. Responsible for the product strategy and roadmap formulation, problem identification, customer requirements gathering, usability testing, designing of UX flows and UI mockups, creating of experience canvas
