Selene is currently a Senior Product Design Manager at LinkedIn, where she’s leading a team of designers, working on redefining an agentic powered sales assistant for LinkedIn Sales Solution.
When she’s not working, she’s giving workshops about career development, mentoring junior designers, teaching arts and crafts to kids, volunteering for a Buddhist Young Adult group.
10+ years of product experience working on Consumer and Enterprise tech solutions, across big companies and startups, covering consumer growth, international and specialized segments, and AI/Machine learning and natural language softwares. I have experience leading design & engineering teams to build products from zero to product-market fit, understand user/customer needs, develop product strategy, define roadmap and planning, manage, test & iterate product features in an agile environment. I’m passionate about the topics of mindfulness, social good, and underserved communities. On the side, I lead a nonprofit young adult group organization and mentor young adults and career starters.
Aug 2024 - Present
Built the team from 2 to 6 designers. Key contributions:
LinkedIn Sales Assistant: Agent-powered sales workflow to automate lead finding and engagement. Led strategy and design from zero to one. Drove 3x productivity for sales professionals
Revenue Growth: Growth optimizations and initiatives to increase Sales Navigator Subscriptions by ~10% y/y
Adoption of AI tools for designers: Pilot and adopt AI tools for designers on the team to expand their skillsets and increase productivity.
Oct 2020 - Aug 2024
Became lead in Oct 2020, Manager Sep 2021, Senior Manager in Sep 2023. I lead design teams of 6-9 designers in consumer growth, covering the following areas:
1) Guest experience: Represents the front door experience of LinkedIn, covering pre-login/signup experience of LinkedIn, SEO, and App activations. Led initiatives that drove the majority of the sign up targets for the company.
2) Infrequent Members: For members who’ve not found LinkedIn valuable enough to visit frequently, I lead vision and strategy exercises to create brand new value/experiences and expand current value props to these members to better onboard, retain, and resurrect them. Drove WAU targets every quarter.
3) International Markets: Focusing on deeper penetration of 6 anchor markets, driving local market research, brand marketing, creating new value/experiences, and fixing foundational gaps in product.
4) Firstline Workers: For this venture segment of LinkedIn, the team functions like a startup to create new unique value for this segment to find competitive advantage and product market fit.
5) Segments Experimentation Platform: The best experience for the segments mentioned above is to have customized experiences that resonates with the segment. This internal platform allows for codeless experiment across segments, to customize features/experiences per segment at scale.
Jul 2017 - Oct 2020
Joined as Senior Designer in Jul 2020, became a Staff Designer in Sep 2019. Key contributions:
1) Low-Income and First-gen College Youth Segment: A venture segment of LinkedIn that operates like a Startup. Designing Consumer LinkedIn to create economic opportunities for these youths by connecting professionals who’s open to help.
2) Segments Experimentation Platform: The best experience for the specific segments of members is to have customized experiences that resonates with the segment. This internal platform allows for codeless experiment across segments, to customize features/experiences per segment at scale.
3) Data Analytics & Machine Learning Apps: Using AI to detect anomaly in metrics and providing tools to understand potential root causes. Responsible to improve mean time to detect and mean time to resolve.
Feb 2015 - Jun 2017
Joined as the first Designer early 2015, became a Senior UX Designer in 2016, and became the Lead UX Designer & Product Manager in 2017. Key contributions:
1) Product Manager and Designer for Visual Distributed Data Frame (vDDF) (Patented): a new way of converting D3 charts online into interactive charts. Led a team of Engineers to develop vDDF; responsible for problem identification, driving product deadlines, JIRA creation and management. Presented in Strata+Hadoop San Jose 2016.
2) Arimo's flagship patented technology SmartQuery: using Natural Language for descriptive and predictive data analysis. Responsible for the product strategy and roadmap formulation, problem identification, customer requirements gathering, usability testing, designing of UX flows and UI mockups, creating of experience canvas
Product Strategy
Research
User Experience
User-centered Design
Product Design & Development
Product Lifecycle Management